Make your Mark - Befriending poster

Long time no blog. So my latest project, now out and about Shetland, the new poster promoting the benefits of volunteering for Shetland Befriending Scheme. As I've done before see a few snaps of the design process - great fun - and the final result.

First ideas

Proposal ONE

Proposal TWO

Nine finalist

And the winner is

... then my index finger became famous worlwide.

Go for Gold! - Befriending Scheme's new campaign

The 2012 Olympics are almost here and Shetland Befriending Scheme has chosen the eternal flame to promote their recruitment campaign. When I received the briefing to start the design process, there was a tiny note saying "fire writing?" as to suggesting that this could be a possibility. Never did I think I would be able to follow that road (crazy! I know, fire fonts, I'll never get that right) and looking back to the design process, all early sketches have the motto in some sort of bold-classic font away from the torch. To help me thumbnail and explore colours I used for the first time Paper by FiftyThree App. The app is a very basic notebook with simple tools for drawing and taking notes, this helped me focus on working ideas instead of wasting time drawing a detailed final image.
A few images from the process and the final image below.

First doodles

Exploring colours - Orange/Black/White

Flame writing? Too complicated

Developing the idea

Free hand try, the breakthrough

Finding my feet

Exploring poster layout

Process comparison

Poster final version

The final image - Nice fire typography!

New poster for Shetland Befriending Scheme

POSTER 3things, a photo by silkeybeto on Flickr.

Another seasonal addition to my voluntary work supporting a voluntary oraganisation. Nice to look back at the posters I've made for Shetland Befriending since 2008 (!)

Back volunteering!

No time to settle after the holidays really and back in front of the screen trying to meet the first deadline of 2011.
Out this week Shetland Befriending Scheme is back recruiting volunteers for their project. Since 2008 I have been producing the images for their campaigns and I can proudly announce I have been doing it again. Designed, drawn and finalized during the space of a week, the new poster was conceived using the ideas provided by the SBS's staff. For the last 3 campaigns they have agreed to graciously take part in a brain storming session where I try to gather as much info as possible. Ground rules for the brainstorm are minimal and basically all ideas in any shape or form count: words, thoughts, stories, images, colours and anything else I can write, draw or collect to have with me in the following stage.
Have a look and see what you think triggered this new addition to my befriending work

New befriending campaign

 



The teaser for the Shetland Befriending Scheme's new recruitment campaign is out!
This week the Adult Learning's booklet 2010/11 landed in every single household in Shetland and in page 95(right next to the Booking forms!) is the design I made for the voluntary organization.
The final version should hit the streets in two weeks time!

Meantime I'll be trying my luck with Starcraft II, because a spot of mindless videogaming can sometimes trigger a wave of creativity. I've been a fan of Blizzard games for nearly 15 years and I love their attention to detail and superb artwork.

Shetland Befriending Spot - 30 seconds

I created some original artwork for Shetland Befriending Scheme in February 2010 that has been used in emails, A4 and A5 posters. The artwork I have produced for the befriending scheme in the past is usually shown before the films at our local Theatre in its artwork form, however this time designer in chief Jono suggested I develop a storyboard for a 30 sec animation. I must thank Jono for helping putting it together -as my knowledge of Flash still below basic- and just to say the video has no soundtrack as the showreel is projected with random muzac at the local cinema. I'm heppy to start the blog with this post!
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